In 1998, in an attempt to bring Reform and the federal Progressive Conservatives together, and broaden the appeal of the Reform Party in Ontario, Preston Manning, the leader the Reform Party, began the United Alternative initiative. This culminated in the creation of the Canadian Alliance (formally known as the Canadian Reform-Conservative Alliance). Although many individual Progressive Conservatives joined the Canadian Alliance, the federal Progressive Conservative Party refused to get on board.
The three main candidates for the leadership of the new Canadian Alliance party in 2000 were Stockwell Day (a former Treasurer of Alberta), Tom Long (a young, influential adviser to the Progressive Conservative Party of Ontario), and Preston Manning himself. By mobilizing social conservatives on his behalf, Stockwell Day was able to win the leadership of the Canadian Alliance.
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