The persistence of the cultural identity of some so-called "white ethnic" groups such as Polish-Canadians has become increasingly problematic in the North American (U.S. and Canada) cultural space, dominated by mass media.
The official declaration of Canada as a multicultural society has not led to an increased profile for some of these "white ethnic" groups such as Polish-Canadians. Indeed, there is a marked contrast between the major emphasis placed today in Canada on so-called visible minorities – as opposed to the "white ethnics".
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